Reviews

ART-ery – Art meets the craft

Today I’m happy to introduce about the brand ARTery in my blog. I had the pleasure of talking to the founder and director of the store Minu Marie Mathew. My interview with Minu about the store follows.

What is your brand? What do you offer in your store?
The brand is called “ART-ery” and deals with fashion jewelry primarily. We’re a woman-centric brand and we want our name to become synonymous with women who stand up for themselves. Our goal is to showcase the fact that every woman is beautiful as she is without having to make any change. We want to let a woman express her inner personality with a piece of artistic jewellery that resonates with her personality.
What are the product categories you offer in your store?
Our products themselves are handpicked and in some cases handcrafted with materials sourced both domestically and internationally. Presently we have categories: Neckpieces, Earrings, Ear Cuffs, Arm Cuffs, Bangles, Bracelets, Anklets, Headbands, Finger Rings and Home Décor. Each product has some artistic sense behind it and we’re very focused on individuality. On the business front at this point of time we’re a Facebook store and we have participated in several exhibitions as well.

Why the name ART-ery ?
More often than anything we get asked the question “Why the name ART-ery?” Usually the question is followed up with an assumed interpretation of what the brand name could signify. Now while we love the zest and effort behind these guesses, we think it’s time we told the tale of ART-ery.

When we started the brand, we commenced our Facebook page with the brand message “Express your inner self with a piece of ART and celebrate the woman in you”. Besides serving us as a tagline, that little summary is the essence of who we are and why we started this brand.

The words ‘Fashion’ and ‘Style’ are often misunderstood as qualities possessed by people who buy designer labels or read high-street magazines. That isn’t what ART-ery is trying to provide. We think your inner self is beautiful, stylish and fashionable. We don’t want to do anything to change that, we wouldn’t dare! We’re here to help you find that inner self. There’s fashion in your blood, fashion in your arteries! And that is the message behind the name ART-ery.


Why is an emphasis given to the word ART?
The added emphasis on the word “ART” in our name denotes that we’re extremely selective when it comes to our product range. We’re simply a place that takes pride in housing and appreciating art. Our products are handpicked or handmade to be statement pieces that let a woman be herself. Every woman being beautiful and unique requires every product to be crafted beautiful and unique. With a range that spreads across necklaces, rings, earrings, bangles, anklets, bracelets, arm cuffs, headbands, home décor and more, we meticulously ensure that each of our products embody art, style and elegance.

What’s your vision?
Our vision for ART-ery is to embrace diversity and everyone’s individual style. Fashion is something that’s already in you, be proud to celebrate who you are!


To order and to check the designs visit http://www.art-ery.in
You can find them instagram  and tumblr
You can also buy through Facebook and Craftsvilla
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s